Markham's new economic development plan crystallizes.

Simcoe County
On a wave of growth Simcoe County launches a new corporate brand and tourism strategy.

Tourism Simcoe County hosted dignitaries, including Minister Donna Cansfield (above) and tourism industry representatives at a reception at Horseshoe Resort on October 13, 2009 to announce the launch of Tourism Simcoe County, formerly called the Huronia Tourism Association and to showcase seven experiences that represent the new brand.

The County of Simcoe is Ontario’s second largest jurisdiction comprised of 1850 sq. miles based on physical size. The County is a mecca for sports and recreation with more than 238 miles of fresh water shoreline including Wasaga Beach with Canada's longest white sand beachfront.

The County's history is equally impressive with the Huron settlement known as Saint Marie Among The Hurons, the majestic Martyrs Shrine and the British Navel Establishment at Penetangueshine.

Linked by a modern arterial road system and the 400 series of highways, the County of Simcoe is a gateway to the bounties of Ontario and the North American marketplace.

Identification of the economic assets of the County and recognition of the services that are provided to residents, businesses and visitors is integral to the County's development as a vibrant, well governed jurisdiction.

The identification program developed for Simcoe County by Kenneth Caplan and Associates Limited includes a two-tier structure of primary County brand and sub-brand system identifying the major service departments of the County. Examples of the system are detailed in the County's communications manual displayed on the accompanying pages.


Tourism Simcoe County is the evolution of the Huronia Tourism Association under the umbrella of the County brand.

The distinctive and colourful tourism brand is emblematic of the seven theme experiences of the County including Winter Playground; Trail Trekking; Shoreline Adventures; Spas and Romantic Getaways; Fabulous Golf: Agriculture; Fine Dining; and Cultural places and Spaces.

The brand positions Simcoe County as a true four–seasons destination.