Early Scottish settlers, attracted to the similarities of Haliburton and the “Highlands of Scotland”, dubbed the area “The Haliburton Highlands”.

In an initiative to attract tourists and investment, Haliburton County Council requested Kenneth Caplan and Associates Limited to develop a distinctive visual identity that would effectively market the spectrum of natural assets the County had to offer.

We led community forums in a brainstorming analysis of the area which led to a new brand tag line. - “A Natural Work of Art”. The statement was enthusiastically endorsed by stakeholders across the County.

The development of the brand design followed. We introduced it with a series of community presentations and support from the local media. The engagement of Council and residents in the creative process provided the momentum for rapid implementation of the new “Highland” brand.