Markham's new economic development plan crystallizes.

Simcoe County
On a wave of growth Simcoe County launches a new corporate brand and tourism strategy.

Tourism Simcoe County hosted dignitaries, including Minister Donna Cansfield (above) and tourism industry representatives at a reception at Horseshoe Resort on October 13, 2009 to announce the launch of Tourism Simcoe County, formerly called the Huronia Tourism Association and to showcase seven experiences that represent the new brand.

The Town of Ajax retained Kenneth Caplan and Associates Limited to assist in marketing 1000 acres of prime employment lands known as Carruthers Creek Properties. Integral to the marketing proposition was the message that Ajax was “First for Business” with an ISO 9001 rating and “Second to None” with economic opportunities that included serviced land, skilled and available workforce, modern transportation infrastructure and quality of lifestyle.

We developed of a distinctive brand theme and tagline that embodied the Town’s progressive marketing. We created a lure brochure and employment lands marketing piece coordinated in message and graphics with a six minute video-tour of Ajax that included business testimonials.

We developed templates for local, national and international advertising and coordinated these with displays and a newsletter.

According to the director of economic development for Ajax, “the brand image and marketing package were instrumental in attracting inquiries about investment”.

Kenneth Caplan and Associates Limited was subsequently retained by Ajax to develop and implement the Town’s overall brand identity program.