Markham's new economic development plan crystallizes.

Simcoe County
On a wave of growth Simcoe County launches a new corporate brand and tourism strategy.

Tourism Simcoe County hosted dignitaries, including Minister Donna Cansfield (above) and tourism industry representatives at a reception at Horseshoe Resort on October 13, 2009 to announce the launch of Tourism Simcoe County, formerly called the Huronia Tourism Association and to showcase seven experiences that represent the new brand.

Kenneth Caplan and Associates Limited has been closely associated with the vibrancy of Markham’s growth and development.

From international marketing to municipal election campaigns, we have been provided strategic planning and creative services that have helped to position Markham as one of North America’s premier communities.

  • we crafted Markham’s first self-financing marketing supplement and provided a national and international marketing platform for Markham’s outreach to investors

  • we linked Markham with Air Canada to connect with international business travelers and apprise them of Markham’s investment opportunities

  • we created the means for residents to express their future visions of Markham in an "art" initiative to assist urban planning dubbed “Picture 21st Century Markham”

  • we led the creative development of the award winning “Click with Markham” municipal polling strategy that achieved the highest response rate of any polling initiative that Markham has carried out

  • we provided multiple aspects of strategic input and graphic design services to crystallize Markham’s economic vision “Markham 2020”

  • we have participated in the winning election campaigns of two Markham mayors